Advertising device



BASSJ 79 -A. F. WARD ADVERTISING DEVICE May l5, 1923.v

2 Sheets-Sheet 1 Filed Nov.'2, 1921 ATTORNEY May 15, 1923. www@ v A. F.WARD ADVERTISING DEVICE Filed Nov. 2, 1921 2 Sheets-Shet 2 /NVE/VTOP.

ALBERT FI WA PD.

A T TOPNEY Patented ay l5, 1923.

' html@ ALBERT F. WARD, OF SAN FRANCISCO, CALIFORNIA.

ADVERTISING DEVICE.

Application filed November To all whom t may concern Be it known that I,'ALBERT F. WARD, a citizen or" the United States, residing at the` cityand county of San Francisco and State of California, have invented newand useful Improvements in Advertising Devices, of which the followingis a specication.

This invention relates to an advertising device, and especially to amechanical or changeable picture.

The object of the present invention is to generally improve and simplifydevices of the character described, and especially to provide amechanically assembled picture, one or more portions of which may bemoved to produce changeable effects, or otherwise attract the attentionof passerbys or users for the purpose of advertising, amusing, etc.

Other objects will hereinafter appear.

rlhe invention consists of the parts and theconstruction, combinationand arrangeymentof parts as hereinafter more fully described andclaimed, having reference to the 25 accompanying drawings, in which-Aiig: 'l is a front view of the invention, showing it applied to anordinary calendar.

Fig. 2 is a similar view showing the front plate of the calendar removedand disclosing the mechanism whereby movement is imparted to thechangeable portions of the picture.

Fig. 3 is a central, vertical, longitudinal section taken on line 3*3,Fig. l.

Fig. 4 is a perspective view of the intermediate plate. y

Fig. 5 is a perspective view on one of the movable frame plates.

Fig. 6 is a perspective view of the other movable plate.

Referring to the drawings in detail, and particularly to Figs. l and 2,it will be seen that the inventian has been applied to anordinarycalendar. The front or' the calendar consists of a plateconstructed of paper or any other suitable material, as indicated at A,upon which is printed, painted or otherwise formed a picture; forinstance, of a baby, as illustrated at 2. Formed in this front plate Aare three openings, as indicated at 3, 4 and 5. The openings 3 and 4register with or form the eyes of the picture, while the opening 5,which is rectangular in shape, is disposed behind the calendarindidicated at D and f mediate plate B and the 2, 1921. Serial No.512,305.

cated at 6 for described.

The whole device in reality consists of three main plates, the frontplate A, an in termediate plate D, and a rear plate C. The rear plate issolid and has no openings formed therein. The intermediate plate has alarge rectangular shaped opening formed therein as indicated at 7, whilethe front plate has the openings 3, 4 and formed therein. When the threeplates are assembled as shown in Fig. 3, it can be seen that purposes tobe hereinafter a pocket or chamber is formed within the intermediateplate as indicated at `7. This l pocket or recess is provided for thereception of a pair of frame plates generally in- E. The plate D isrectangular in shape; its width is identical to the width of the pocketor recess 7 so that no side movement may be imparted thereto. but thelength of the plate D is slightly less than the length ofthe recess 7 sothat a space 8 is formed; said space beingprovided to permit vertical orendwise movement of the plate D. The interior of the plate D is cut awayto form an I shaped recess F. This recess is identical in shape to theplate E, which is placed therein. The plate E is however a little narrowwhen compared to the recess F and sutlicicnt space is therefore left asindicated at 9, l0 and 11, to permit lateral movement of the plate Ewith relation to the plate D. The interplates D and E assume the sameplane as the plate D, is movable within the recess 7, and similarly theplate E is movable within the recess formed in the plate D. The twoplates indicated at D and E are thus secured against removal when thetop plate A is applied, but endwise movement may be imparted to theplate D as the space 8 permits `such movement, while lateral movementmay be imparted to the plate E, as the spaces indicated at 9, l() and llpermit such movement.

To impart movement to the respective plates D and E, the calendar 6 ismade use of. This calendar is secured to the plate E by means of aspacing block or plate l2. This block extends through the opening 5 andas it is smaller than the openingl 5, it can be seen that vertical andlateral move ment may be imparted to the plates D and E, through meansof the calendar. In order to attract attention to the calendar, forpurposes of amusement, advertising or otherwise, a pair of eyes, such asshown at 14, are printed, painted or otherwise `formed on the upper endof the plate E. The eyes are so positioned as to substantially registerWith the openings 3 and a in the iront plate- `movement of the plates Dand E permit universal movement Within a limited range. This movement,aspreviously stated, is imparted bygrasping the calendar 6 and moving itin any direction desired, and this movement is transmitted through theblock l2`and plates E and D as the calendar is secured to the block l2,and this in turn is secured to the plate E.

While the present invention shoivs vapicture in which the eyes aremovable, it is obvious that it maybe changed to move any portion .of thepicture desired, and similarly that movement may vbeimparted to one ormore portions of the picture simultaneously. Further, While the deviceis shown as applied to a calendar, it may be applied to any picture orobject desired. I also Wish it understood that the materials and finishof the several parts employed may be such as the experience and judgmentof the manufacturer vmay dictate or varying uses may demand.

Having thus described my invention, what I claim and desire to secure byLetters Patent is l. An advertising` device of the character describedcomprising a front plate, an intermediate plate, a rear plate, theintermediate plate having a cut out portion forming a recess between theiront and rear plates, a picture on the `iront plate, the front platehaving openings therein registering with certain facial portions of saidpicture, a. plate in the recess of the intermediate plate having`portions of a picture printed thereon to register with the openings inthe front plate, and means movable in a direction transversely of andlongitudinally of the front plate and havingconnection With the plate inthe recess of the intermediate plate whereby to impart movements indifferent directions to the plate in the recess.

2. An advertising device oi the character described comprising a iront,a rear and an intermediate plate, the intermediate plate having arectangular shaped recess Jformed therein, a plate vertically movablelin said recess, and having a. recess therein, a second plate laterallymovablev in said recess, a picture on the front plate, the front platehaving openings formed therein in register with certain portions o'li,the picture, means for imparting movement to the tWo plates disposedWithin the recess oi' the intermediate plate in a vertical and in alateral direction, and portions of a picture printed on the last namedmovable plate adapted to register with the openings in the picture onthe front plate.

3. iin advertising device of the character described comprising a iront,a rear andan int. 'nicdiate plate., the intermediate 'plate hating arectangular shaped recess iormed therein, a plate vertically movable inVsaid recess, `and having a recess therein, a secont plate laterallymovable in said last mentioned recess, a picture on the front plate, the'trent plate having openings termed therein in register with certainportions oi the picture, and also having another opening therein, ablock secured to said last named plate and projecting through the lastmentioned opening in the iront plate, a calendail attached to said blockand covering the block and the opening through which the block projects,said calendar andthe block being adapted to impart movement to ythe twoplates disposed Within the recessv in the intermediate plate in avertical and in a lateral direction, so as to register portions of thepicture printed on said last named plate with the first mentionedopenings in the front plate. Y

4t. A device of the character ldescribed con'iprising a iront, an`intermediate and a rear plate, the intermediate plate having. arectangular shaped opening formed therein, a pair of movable plates insaid recess, one movable in a vertical direction and one movable both ina vertical and in a lateral direction, a picture printed on the frontplate, the iront plate having openings in register with certain portionsof the picture, printed matter on one of the movable plates registerkingwith the openings in the front plate,

and means 'for imparting movement to the movable plates. j v Y i 5. A.device ot' the; character described comprising a front, an intermediateanda rear plate, the intermediatev plate having a rectangular shapedopening formed therein, a pair of movablel plates in said recess, one

iovable in a vertical direction and one movable both in a vertical andin a lateral direction, a picture printed on the front plate, the Yfrontplate having openings in register with certain portions of the picture,printed matter on one oi the movableplates registering with the openingsin the iront plate, the liront plate also having a rectangular shapedopening therein, a block attached to one Vof the movable plates andprojecting through said opening, and means attached to said block andforming a closure for said opening, and adapted to impart movement toboth of the movable plates.

6. A device of the character described comprising a front plate havingan upper set of openings and a lower opening, an intermediate plate anda rear plate, the intermediate plate having a cutout portion forming arecess between the front and rear plates, the front plate having apicture on its exposed face in register with which picture the upper setof openings in the front plate register, a plate in the recess betweenthe front and rear plates provided with portions of a picture printedthereon and -disposed in register Vwith the upper set ot openings in thefront plate, the plate located in said recess having movement in dierentdirections, and means movable over the exposed face of the front plateand having connection through the lower opening o the front plate withthe plate in said recess wherebv7 to impart movement to the plate in therecess and thereby operate the facial portions of the plate and therecess over the upper set of openings in the front plate.

7 An advertising device of the character described comprising a frontplate, a rear plate, there being a recess formed between the front andrear plates, the front plate having a picture on its exposed face andalso having openings therein in register with certain facial portions ofthe picture, a plate in the said recess mounted for movement indifferent directions and having portions of a picture printed thereon toregister with the openings in the front plate, andmeans havingconnection through the front plate with the plate in the recess andmovable over the exposed 'face of the front plate whereby to impartmovement to the plate in the recess and thereby operate the portions ofthe picture on the plate in the recess over the openings in the frontplate.

ALBERT F. WARD.

